How to Use Facebook Messenger Chat-bot to Improve your sales

In this post, we’ve explained everything about the E-commerce Facebook Messenger Chatbot. You’ll use this as a typical guide while building e-commerce chatbot for the shop.

The global chatbot market is predicted to succeed in $1.23 billion by 2025 with a compounding annual rate of growth of 24.3%, consistent with a Grand View Research report.

According to Statistic, Facebook Messenger has 1.3 billion active users in 2018. The chance for brands to succeed in a billion consumers is endless.

E-commerce may be a competitive space. You’ve got to stay taking note of new technology trends which can help to succeed in more customers. Facebook Messenger chatbot provide enormous potential to drive sales to your e-commerce store. Right now, the amount of online stores that implement the Facebook Messenger chatbot is increasing everyday

Conversational Commerce is one among the recent topics when it involves Facebook Messenger chatbot. Conversational Commerce refers to the intersection of messaging apps (Facebook Messenger, WhatsApp, Talk, and WeChat) and shopping.

Conversational Commerce allows customers to browse the products, get customer support, complete the payment, get personalized recommendations, and obtain the order notifications all from chatbots itself.

Customer experience is extremely important when involves the chatbot. The chatbot should be designed during a way that permits the purchasers to browse the products, buy the products, and make payment from the Messaging apps very easily. The whole purchase cycle is occurring on the chatbot.

80% of companies said that they already use chatbots or decide to use them by 2020, during a recent Oracle survey.

The customer can just open the chatbot and begin typing what they’re trying to find.

The chatbot responds very quickly with matched results and a link to the merchandise page. The chatbot can send highly personalized product recommendations supported their search history. From one query, your unique needs are translated into a sale.

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Chatbot Features

  • Abandoned Cart Recovery

Online merchants’ biggest headache is cart abandonment. 90% of shoppers leave the stores without making the acquisition. Many online stores use email marketing automation to recover these abandonment carts and increase their sales percentage. The great news is that the Facebook Messenger chatbot can assist you recover the abandonment carts.

If the customer doesn’t purchase within hour, you’ll automate the abandoned cart campaigns over the Facebook Messenger. The Message can include the customer’s cart with checkout button. This approach is 5x simpler than email thanks to higher opt-in rates.

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  • Send Order and Shipping Notifications

The store can send receipts, shipping/order notifications, and more to the users over Facebook Messenger. This improves the customer experience, and that they do not have to open and search their email inbox whenever to ascertain if there are any updates regarding their orders.

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  • Search the Products with Natural Language

When it involves a chatbot, the consumers expect the chatbot to know the language. You ought to take this feature very seriously if you would like to make a sensible chatbot. Most of the e-commerce Website out there lack these features and are built upon the flow-based model with a series of buttons.

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  • Automate the FAQ

Customer support is another area where chatbots are often utilized effectively. Chatbots provide the added advantage of handling unlimited one on one conversation 24/7 and answer basic FAQ like ‘what is your return policy?’, ‘Will you accept the open-end credit payment?’, etc. Chatbots can automate the content from your FAQ page, and it is a excellent customer experience.

Search the Products with Natural Language

  • Personalized welcome Message

The welcome message is usually shown to all or any new users after they tap ‘Get Started’ or send their very first message. The welcome message is that the single most vital message a user should see first in your chatbot.

A welcome Message may be a place where you’ll include all the available things that your chatbot can do, in order that users don’t waste their time trying to try to to things that your chatbot doesn’t support.

  • Customer Support

Customers support is another area where chatbots are often utilized effectively. Every e-commerce store needs some quite customers support.

You can’t replace human agents completely. But the chatbot can help the customer to make tickets, make complaints. Chatbots eliminates the waiting queues, and everybody gets equal preferences and therefore the same level of support.

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  • Feedback and Reviews from Customers

Feedback is effective information which will be wont to make your e-commerce store better. Within the old days, we won’t to send emails or SMS posing for customer feedback, and therefore the response rate was very poor.

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You can send a message to the customer after 2-3 hours after their order has been delivered over the Facebook Messenger. This approach is simpler than email thanks to higher opt-in rates and features a better chance of getting feedback from the customer.

  • Product Recommendations

By combining the facility of “Machine Learning” and conversations history, a sensible chatbot can recommend various products which will suit the customer’s interest. Once we know each customer and their shopping behaviour, this information enables us to send personalized messages. You’ll send those offers, news about new products’ launch, etc.

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This increases customer retention rates compared to the normal email marketing campaigns. You’ll use some already available recommendation engine to implement the features like “You might like these products,” which show some products of customer’s interest.